About Cerrowire®
Headquartered in Hartselle, Alabama, Cerrowire is a leading copper wire manufacturing company with multiple plants strategically located in Alabama, Georgia, Indiana, and Utah. As a trusted supplier of building wire and electrical cable across North America, we serve the commercial, industrial, and residential construction markets with reliable wiring solutions. Our electrical wire and cable products are distributed through a nationwide network of electrical distributors, wholesalers, and retail partners, ensuring easy access for contractors, builders, and electricians who require consistent quality and dependable delivery.
Cerrowire – a Marmon/Berkshire Hathaway company – operates under the proven business model of our parent company to ensure continuous improvement across all aspects of our manufacturing process. By focusing on innovation in copper wire design, advanced packaging solutions, and streamlined distribution, we provide competitive advantages that help our customers succeed in demanding construction projects. The ultimate benefit to our customers includes building wire and cable products that exceed industry standards, installation tools that improve jobsite productivity, and customer support that anticipates the evolving needs of electrical contractors and project managers.
Key Elements of Our 80/20 Comprehensive, Continuous Thinking Process
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Market Mapping for Targeted Growth
Cerrowire uses detailed market mapping to identify niche markets and product categories with the greatest potential for profitable growth. By analyzing demand for specialized copper wire and building cable applications, we strategically align our production and distribution to better serve electrical contractors, wholesalers, and large-scale construction firms. -
Innovative Products and Services
We are committed to introducing innovative electrical products and value-added services that deliver practical, real-world solutions for our customers. From enhanced building wire packaging that reduces installation time to support tools that simplify inventory management for electrical distributors, Cerrowire consistently adapts to meet customer needs in the competitive electrical supply industry. -
Continuous Improvement in Operations
Our culture of continuous improvement drives efficiency and productivity across all manufacturing plants in Alabama, Georgia, Indiana, and Utah. By optimizing production processes, adopting new technologies, and refining logistics, we ensure consistent quality in our copper building wire products while maintaining cost competitiveness and timely delivery throughout North America.
Visit the Marmon Group site for additional details about the company’s business model and the long-term strategies that support Cerrowire’s growth in the electrical wire and cable industry.
WHERE TO BUY
Cerrowire markets through a number of quality retailers and manufacturer’s representatives.