Wired for Success: Building Strong Leadership at Cerrowire

As Toby Robin (r) stepped into the role of VP – Sales & Marketing, he handed off the “wire baton” to Chris Marlow (l), the new VP – Electrical Distribution.

Hartselle, AL – Cerrowire®, a leading U.S. manufacturer of copper building wire, announced two leadership promotions in the sales and marketing team.

Vice President of Sales & Marketing Toby Robin
Toby Robin steps into the role of vice president of Sales and Marketing, providing strategic direction to both the Electrical Distribution and Retail Distribution channels as Cerrowire continues to strongly grow its business in both sectors.

Robin joined Cerrowire in 2014 as the business development manager for the Eastern U.S. and has continued to expand his knowledge of the business with each new position, becoming an integral member of the company’s management team. In his new role leading the sales and marketing organization, Robin will continue to create avenues for developing successful business relationships with Cerrowire’s customers through innovative products, services, and programs that address evolving construction industry needs.

Chris Marlow, Vice President – Electrical Distribution
Chris Marlow was recently promoted to the position of vice president of Electrical Distribution. He joined Cerrowire as the director of strategic accounts for the Electrical Distribution channel in 2020. His 19 years of experience in the electrical manufacturing arena in sales and business development roles were important to the company’s successful navigation through the upheavals that impacted the industry last year.

Cerrowire President Stewart Smallwood said of the promotions, “During the “business-not-as-usual” year we have all experienced, Toby and Chris found innovative ways to stay connected with Cerrowire customers, our sales reps, and our production teams. I look forward to their continued leadership as we anticipate even more growth in 2021 and beyond.”


Cerrowire markets through a number of quality retailers and manufacturer’s representatives.